A couple of years ago, I sat in a session offered at the ACFW Writers Conference in Texas. In this session, the speaker (a web developer) spoke about the importance of the author website. He covered the "dos and don'ts" about creating an effective website an explained why authors need a site to inform readers about themselves and to sell their books.
I walked away from that session inspired to create my own site. Being an artist, I understand about composition, principles of design, and navigating through a web host template. It was easier than I thought it would be. However, I know many authors don't possess these skills and need to hire someone to build their sites. This can be expensive.
Last month, at our Christian Writers of the West (the local chapter of ACFW in Arizona), we had web developer Gabrielle Koza speak to us about how simple it is today to design your own website. I couldn't agree more!
She explained to us the various web site hosts out there that offer FREE templates we authors can use. I, personally, use Weebly.com for my site. Here's brief video explanation about Weebly:
There are so many other free web hosting service providers out there. Gabrielle listed a few for us:
and many more!
You don't have to be an expert in design. These service providers walk you through the process with easy to navigate templates. Be sure to include the necessary pages to your site first:
After these pages, you can add a blog page, award page, or even individual pages for each of your books. Be as creative and informative as you can. Your author website is where your readers will go to learn about you and buy your books. It should be as detailed as possible but not overwhelming. Remember, less is more. Browse through some effective websites of authors you follow. Learn from them.
Susan May Warren
Agent, Rachelle Gardner
Good luck and have fun building your author website!